When I think back, in all my jobs, even the early just-out-of-school crappy ones, I weaselled my way into doing some type of marketing. I’d say, “Oh, well, I think we should change the order of these pages in the catalogue because customers always ask me about these items.” (YEAH, a catalogue, I’m old.) Or, “Here’s something I wrote for our website, do you like it?”
None of those things were my job. But I quickly realized that having passion for something means you’ll always find a way to do it, even if it isn’t your job.
Now, I’m thrilled that my passion and my job are the same thing:
Helping B2B tech and SaaS companies strategically communicate their message simply and effectively to drive sales, brand awareness and… well, overall awesomeness.