I’M MICHELLE, A FREELANCE WRITER.

When I think back, in all my jobs, even the early just-out-of-school crappy ones, I weaselled my way into doing some type of marketing. I’d say, “Oh, well, I think we should change the order of these pages in the catalogue because customers always ask me about these items.” (YEAH, a catalogue, I’m old.) Or, “Here’s something I wrote for our website, do you like it?”

None of those things were my job. But I quickly realized that having passion for something means you’ll always find a way to do it, even if it isn’t your job.

Now, I’m thrilled that my passion and my job are the same thing:

Helping B2B tech and SaaS companies strategically communicate their message simply and effectively to drive sales, brand awareness and… well, overall awesomeness.

AND… helping other freelance writers build businesses they truly love, too.

 

RESOURCES FOR YOU

Are you a freelancer? (Or wanna be?)

 

NOT ANOTHER SNOOZE-LETTER

Bi-weekly-ish, practical freelancing advice, tips, and inspiration for (cool) creative people. ✌️

MAYBE I TALK ABOUT YOU ON INSTAGRAM

Hi! I'm Michelle, a B2B-mostly copywriter who loves putting the sass into SaaS content. 💁‍♀️ I drink my coffee black, I love a good nerdy reference in content, I’m into new tech tools and gadgets, I dabble in photography as a hobby (and n

THE SHORT VERSION

I’ve worked for several agencies in a full-time and freelance capacity since 2013, working as a copywriter, brand strategist and digital project manager. Since 2018, I’ve been running my own show. My unique ability to blend humour (I hope?) with conversational copy ensures my clients stand out for engaging content that’s always written with their audience in mind.

Who knew that all along the secret to brand-building content people actually want to read was just ✨ being myself? ✨

If something about my style, or arguably lack thereof, resonates with you, I’d love to write for you.

SEO N’ SHIZ

I love the techy aspect of marketing, too. I make sure to stay up to date on SEO trends, algorithm updates, and the latest in shopping behaviours, e-commerce advancements and everything about the psychology of today’s consumer. Not even because it’s helpful for my work, but because I’m a NERD.

But ultimately, the best SEO for content is writing for actual humans, right? Right.

WHY I WORK IN MARKETING

To me, the best thing about marketing is that it never stands still. Things are always changing, people are always changing, and marketers and writers need to change with the times. I love the never-ending experiment of finding out what makes people tick, and writing copy to influence that.

I love tech. I’m a nerd. I don’t take life too seriously. I love to take something apart just to see how it works. Marketing is a game to me, but your success is not. I cherish my client relationships and my purpose is always to drive results for you.

RANDOM FACTS

  • I drink a literal shit ton of coffee (yes, literally).

  • I’m a night owl.

  • I used to work in ad agencies, but went freelance after becoming a mom to twin boys with disabilities and health issues to meet their care needs. They’re amazing, btw. (And so is freelancing.)

  • My dog is my BFF.

  • I keep trying to do Couch to 5K but it ends up as just couch.

  • I like wine. A lot.

  • I have trained in falconry.

  • I also run a print shop and donate 20% of profits to charitable endeavours.

  • I used to manage a Starbucks, which taught me all I ever needed to know about people.

  • I can be stubborn.

  • My favourite work thing is when a client is so happy, they ugly cry all over the place. I crave your tears. #NotCreepy