Portfolio

Written for Hootsuite, I cover some high-level social media marketing strategies with my signature brand of sass.

Since June 2020, I’ve been a regular contributor to Beyond Capital, a great blog run by Fast Capital 360.

My pieces focus on sales, marketing, ecommerce and small business topics. Click below to see all my articles.

Diving into research about customer experience and three simple ways you can align your marketing to focus on your customer first. (Hint: it makes you more money.)

What’s so special about native ads anyway, huh? This informative guide answers that as well as provides a step-by-step process for creating your first native ad campaign.

I really had fun with this one. 😉 A blog post detailing some ways to recover from black hat SEO penalties. Written for MonitorBacklinks.com.

An informative B2B blog post aimed at SEO newbies written in a conversational tone. Written for MonitorBacklinks.com.

An example from a personal project of mine, a marketing blog I ran from 2016-2018. Written in my personal style.

Another of my personal blog posts – my most popular. 🙂

A guide to building lasting client relationships for digital project managers. Written for DigitalProjectManager.com.

While working for Studiothink, I wrote the entire website for StoreBuilder: the world’s fastest, most flexible e-commerce solution. This involved extensive client interviews, research and product demos to understand both target audience and features of the SaaS product.

Created a full brand, positioning, messaging and voice strategy for Landplay, a B2C firm that helps homeowners plan for and maximize the ROI of their property when selling to developers. Project was in partnership with the fabulous Form Meets Function Creative, who designed the client’s gorgeous new brand based on my strategy.