My specialty! My bread n’ butts, my baby back, baby back, baby back ribs… My zone of genius is creating a researched and actionable brand strategy to inform all aspects of your website’s copy to grow your brand, speak to your audience, and… CONVERT.
Typically includes content strategy, wireframing and copy for websites of 5 or more pages. Content audits for existing websites also available. Let’s discuss over (virtual) coffee!
Longform, shortform, skyscraper, direct response, how to, crazy super long detailed Neil Patel-style… I gotcha. (‘Cuz, hey, I actually did write for Neil Patel back in the day.) Let’s work on a content plan together to achieve your business goals. Ongoing retainer service available.
Not ready to completely overhaul your website? No prob. I will extensively audit your existing website copy for both brand strategy, tone and voice, messaging and provide suggested edits to the copy as well. This process includes website research utilizing your analytics data, heatmapping and other tools to unlock potential improvements. A detailed written report with specific action items will be provided.
Need brand taglines, print collateral, email sequences, a funny saying for a t-shirt, a sign to hang above a cartoon cat with laser beam eyes? (Yes, those are all things I’ve done.)